The final paper of TOCHI Issue 23:1 presents the first large-scale study of real-world mass interactions in social TV, by studying the key motives of users for participating in side-channel commentaries when viewing major sporting events online.

The large scale of the study (analysis of nearly six million chats, plus a survey of 1,123 users) allows the investigators to relate these motives to diverse usage patterns, leading to practical design suggestions that can be used to support user interactions and to enhance the identified motives of users—such as emotional release, cheering and jeering, and sharing thoughts, information, and feelings through commentary.

On a personal level, as a long-time resident of Seattle I certainly could have benefitted from these insights during last year’s Super Bowl—where yes, in the armchair-quarterback opinion of this Editor-in-Chief, the ill-fated Seahawks should indeed have handed the ball to Marshawn Lynch.

Alas. There is always next year.

(http://dx.doi.org/10.1145/2843941).